Privacy Policy

First SERP ("we", "our", "us") operates first-serp.com and provides AI visibility tracking services. This policy explains what personal data we collect, why we collect it, and your rights regarding that data.

1. Who we are

First SERP is operated by First SERP Ltd. If you have questions about this policy, contact us at [email protected].

2. Data we collect

We collect data in the following situations:

• —Contact form submissions: name, email, company, and message content.
• —Job applications: name, email, location, LinkedIn URL, CV file or link, and your written message.
• —Service inquiries: project details you share when requesting an audit or proposal.
• —Usage data: anonymised page views via privacy-respecting analytics (no cross-site tracking).

We do not use cookies for advertising or sell your data to third parties.

3. How we use your data

• —To respond to your enquiries and deliver the services you requested.
• —To process and evaluate job applications.
• —To send project-related updates (no marketing without explicit consent).
• —To improve our website and service quality.

4. Legal basis (GDPR)

We process your data on the basis of: (a) your consent when you submit a form; (b) legitimate interest in operating our business and responding to enquiries; (c) contractual necessity when delivering services.

5. Data retention

Contact and inquiry data is retained for 24 months. Job application data is deleted after 12 months from submission. Client project data is retained for the duration of the engagement plus 24 months.

6. Third-party services

We use the following services to operate our website and business. Each operates under its own privacy policy:

• —Cloudflare Pages — website hosting and delivery.
• —Google Workspace — internal email and documents.
• —Notion — project management.

7. Your rights

Under GDPR you have the right to:

• —Access the personal data we hold about you.
• —Correct inaccurate or incomplete data.
• —Request deletion of your data ("right to be forgotten").
• —Object to or restrict processing.
• —Receive your data in a portable format.
• —Lodge a complaint with your local data protection authority.

To exercise any of these rights, email [email protected].

8. Cookies

This website uses only essential session cookies required for basic functionality. We do not use advertising cookies or third-party tracking pixels.

9. Changes to this policy

We may update this policy periodically. We will post the updated version on this page with a revised date. Significant changes will be communicated by email to active clients.

10. Contact

Questions or requests: [email protected]